Does Every Business Need a Web Presence?

Starting a Web Presence

There are a lot of ways to get the name of your business out there when you are using the Internet.

Social media networks, websites and blogs can all help you establish your brand, sell more products and generate a larger customer base. With many of these online outlets free to join and require little investment, developing a Web presence for your business might provide the sales boost you need.


A Web presence refers to a company’s online footprint. A Web presence can include a website, a blog, social media accounts on sites like Facebook, Twitter and LinkedIn, as well as product or service advertisements on other websites. Web presences, and the online tools associated with them, have made it easier for businesses to sell physical goods without a physical storefront or through an actual catalog.

Your Business and the Web

Whether your business needs a Web presence ultimately depends on your market and the customer demographic you are trying to reach. But the arguments for at least a minimal Web presence are compelling. A Web presence can help you reach new customers globally, not just in your backyard or through your existing business connections. A Web presence also provides cheap, effective avenues of marketing your product or service and it does so all day, every day, even while you sleep.

Starting a Web Presence

The first step to building a Web presence is to create a website. Whether you run a business out of your home or represent a larger company, a website displays your services, products and contact information to customers. Once set up, a website can be far cheaper than manning a customer service line to answer questions about your business or to tell customers what your operating hours are.

Expanding Your Web Presence

Once you have a website, a follow-up step is to establish a blog and social media accounts. A blog gives customers fresh articles and content to view on a regular basis, drawing them back to your company’s Web presence repeatedly. It can also establish you as a credible voice within your industry. Social media accounts can be used as cheap advertising and to reach the millions of users that frequent sites like Facebook and Twitter daily.


One Digital Media company logoStart planning your online presence for your business or your ideas for a business now by contacting me today. FREE advice and consultation to get you started.


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