How to Market Your Website
Launching a new website, or want to drive some traffic to your existing site?
Yes, its amazing that clients, that know me, still come to me and say ‘hey, you do websites don’t you’? ‘Can you build one for me’? Then I start asking the questions like – what’s it for, what are you marketing, what are you going to write about daily etc, etc…..
I then get a blank look combined with an excruciating twist on their face thats saying…WHAT!
So, here are the basics.
Marketing your site is a crucial part of increasing your viewership, and advertising takes many forms. From optimizing your site to increasing awareness, advertising your site is crucial for becoming successful online.
- Become an expert in your niche. Your goal should be making your site the premier destination for your type of content on the internet. This means that you need to become an expert about your niche or interest, so that you can convey that expertise to your readers.
- Optimize your content for search engines. Search Engine Optimization (SEO) is an important factor for improving your site’s visibility. It involves ensuring that the content on your site matches potential search terms. Common SEO targets are article and page titles, image descriptions, URLs, and natural keyword use in content.
- Build back links. Back links are links to your site from other sites. For the most effective back links, you want links from sites that are much more popular than your own site. Commenting on other blogs, posting in forums, answering questions, and guest blogging are just some of the ways that you can increase the number of links. See this guide for an in-depth discussion on how to best build back links.
- Ensure your design is up to date. A good-looking and functional website will attract and retain a lot more viewers than an outdated and difficult to use site.
- Check that your site’s structure is easy to crawl. If search engines have difficulty moving through your site, they won’t be able to catalog your content. Run your site through a crawl test to ensure that it is easily crawlable.
Some of the more popular crawling simulators include Xenu and GSiteCrawler. These simulators will help reveal any issues with the navigation and structure of your site.
- Create social media accounts. Twitter, Facebook, instagram, google+ all allow you to post whenever you release new content. Twitter and Facebook are some of the most important tools for keeping readers informed. Post your headline and a shortened URL to the article for each new post on your site.
If you have a wordpress platform, I can show you how to configure your site using SNAP – social network auto-posting to all of your social media sites with one click of a button. Contact me
- Post your new content daily on social media sites. Social media is where your readers spend the majority of their time while online. Make sure that all of your content is getting pushed to your related social media pages. Links from social media sites generally do not help your page ranking, but they do help build viewers. This will eventually lead to a higher page rank as viewers start linking to your site on their own.
- Start an email newsletter. Create a newsletter that you can send out to a mailing list of your viewers. If you have an account creation system, have new users automatically opted in to your mailing list.
- Produce unique content. The best way to drive traffic to your site is by providing unique and useful content that cannot be found elsewhere on the internet (except when it’s been stolen from you by someone else). Producing unique content and becoming an expert go hand in hand. try to approach your content from an angle that hasn’t been tried before.
- Release content regularly. A regular update schedule will help you retain users. The average viewer’s attention span is incredibly short, and their memory is even shorter. You need to be consistently producing new content so that viewers continue to come back for more.
- If you’re writing a blog, try to update at least a couple times every week.
- Try to time the release of your content during the prime time for your main audience. This usually means lunch hour or after regular dinner time. This will help ensure that the most people possible see your content.
I cover marketing for website regularly but rarely does it work for you unless you are consistent. I don’t mean a business plan – more of a strategy that is flexible because what might work one day may not the next so carry out all these exercises in little steps and experiment.
Here’s some more of my posts on Marketing your website, I may be repeating myself at times but it shows how vital marketing your business website is.
Who’s going to know it exists apart from your friends and family?
- 5 Reasons You Should Never Use a “Free” Website Service
- Blog or Website?
- Reasons for Small Business Success
- How do I Promote a Small Business Website?
- Does Every Business Need a Web Presence?