Is your web content up to scratch?
Creating quality content is one of the cornerstones of SEO success. If you get this part of your SEO strategy right, you are creating a solid foundation for your website.
When google crawls your site it will use a number of indicators to assess its relevance and then index it according to its perceived value.
The content of your website is one of the clearest signposts for Google to work out what keywords and phrases your website should be ranking for, so it is crucial to get this section of your SEO strategy right.
What does Google consider to be good content?
Recent Google updates have indicated that thin content pages with little or no relevant content are not likely to be ranked as highly as websites with more substantial well-written content.
Blog posts, interactive animations, videos and infographics are just some of the ways that you can engage audiences and drive traffic to your website. Written content, however, is still one of the most important ranking factors for Google.
Tips for producing content that Google loves
Write for people, not search engines:
This has been said many times by many people and that’s because it is true. How can you engage an audience with something that mentions your keywords every third word? Write for people rather than what you think Google wants.
Engage your audience Create content that reads naturally but don’t be scared to use your keywords. Engage your reader by creating original, unique content that offers really value. For content ideas, consider what the current questions, issues and debates are within your niche.
Be unique Don’t copy what other people are doing. Write something that your audience will be genuinely interested in and that is unique to your website.
Produce high quality content If you are out sourcing content cheaply, don’t expect it to be unique or to engage your audience. Investing in well-written content by a subject matter expert is always a good idea, or if you know about the subject you are writing about, why not write it yourself.
Content needs to be accessible Don’t hide away key sections of your website on pages that people can’t easily navigate to. Allow people to navigate to your key content pages and present the content in a way that will provide real value to the user.
Use Keywords appropriately Use the phrases and keywords that your audience uses. Don’t be tempted to overuse certain keywords, but at the same time, don’t be too scared to mention them at all. You will find it very hard to rank for a term or phrase if you don’t even mention terms on your site.
I don’t claim to know everything about this topics so please let me know what has been successful for you?