What is Web Accessibility? The Worlds Largest Untapped Market

As a professional web developer, I have to be aware of how I am setting out pages not just in a design mode but in the way of content (the words), images and general layout of my pages. Wordpress offers tools to Tag and use Alternate words for our images and URLs (clickable links).

Web accessibility

refers to the inclusive practice of removing barriers that prevent access to websites by people with disabilities. When sites are correctly designed, developed and edited, all users have equal access to information and functionality.

Work with you

People with disabilities want to work for you, and they want to buy your products. With skilled and loyal employees at a premium and traditional market growth slowing, can you afford to ignore or stereotype them?

The following infographic gives a short summary.


Accessibility aims to address the following:

  • Visual impairments including blindness, poor eyesight, colour blindness
  • Motor/Mobility: difficulty or inability to use the hands, including tremors, muscle slowness, loss of fine muscle control
  • Deafness or hearing impairments
  • Seizures caused by visual strobe or flashing effects
  • Designing for Accessibility

The W3C (world wide web consortium) provides guidelines to help developers of web and multimedia to create accessible content.

Accessibility Guidelines

The following are 4 key guidelines that apply to multimedia design:


1. Provide equivalent alternatives to auditory and visual content

  • Use the image ALT attribute
  • Make pages that are screen reader friendly
  • Give videos subtitles

2. Don’t rely on colour alone.

  • Make sure text and graphics work when viewed as grey scale
  • Be aware of colour blind colour combination issues

3. Ensure user control of time-sensitive content changes.

  • Make sure that moving, blinking, scrolling, or auto-updating objects or pages can be easily paused or stopped

4. Ensure direct accessibility of embedded user interfaces.

  • Make all embedded objects and buttons accessible
  • Allow for tab key navigation as an alternative to mouse clicks
  • Make pages that are screen reader friendly

All my links and images are tagged on this page.

This is for a people with a visual impairment. They may use a screen reader used to read the web page and talk back to the person.

If none of this information on my page was tagged and labelled correctly, the screen reader would have possibly missed vital information to an image or URL (web link).

The last thing you want is for your potential customer to be put off by their screen reader reeling off a lengthy web link or file path to your image because you forgot to ‘label’ it with a ‘Title’ or ‘Alternate Text’

Your business is a fantastic opportunity for anyone, so keep in mind when writing your blog, the little things that make it accessible. It’s not hard or costly or time consuming. Make it good practise!

  • Tag your images (Alternate text)
  • Tag your URLs (clickable links)
  • Lastly, look at how I’ve done mine here, a short description will help the user

IMPORTANT – 8.5 million disabled people in Britain with a combined annual spending power of £40 billion. People aged over 50 have a combined annual income in excess of £160 billion.

NOW – think about the US market

If your website or page(s) does not take into account the needs of disabled people then you are excluding a massive part of your potential audience.

Call me or PM me on Facebook for advice or help with your blog page or website.

Tel: 07976068830

Email: kelvinbrown@onedigitalmedia.co.uk

Skype: aquarianstar


One Digital Media


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